FOURTH WAVE LAUNCHES ZERO-ALCOHOL WINE
14th August 2020
First it was low alcohol and now it’s no alcohol. Fourth Wave Wine has launched its first zero-alcohol wine – Plus & Minus. The range includes a South Australian Pinot and a Shiraz at $15.99 a bottle.
According to data from market research company IRI, the non-alcoholic wine category is now worth $1.1 million domestically on the back of 800 percent growth in the 12 months to May. The wines have been made without the use of artificial sweeteners, but do see the addition of grape seed extract (GSE) during the winemaking process.
'This is rich in naturally occurring antioxidants delivering more of those benefits that can already be found in red wine but without the alcohol,' Fourth Wave Wine owner Nicholas Crampton says. 'There is a new wave of health-conscious consumers looking to continue to enjoy the occasions, rituals and flavours they always have but want to moderate their alcohol.'
Nicholas believes there was a gap in the market to offer an alternative. 'The current non-alcohol wine offerings are seemingly designed for people to hold at an event but lack drinkability,' he says. 'We set out to make high quality non-alcohol wines that people would want to drink! We have used quality Langhorne Creek fruit that was really big on flavour to achieve a new standard in zero alcohol wine.' The range will be available through Liquorland from September.
Source: WBM - Australia's Wine Business Magazine, August 2020