Aussie-French link-up to appeal to millennials ...
25th May 2017
Here’s news of a French and Australian partnership that is looking to offer a worldwide range of wines sourced and developed for younger, millennial consumers. Fourth Wave Wine Global is an international partnership between major French producer, Badet Clément and Fourth Wave Wine, which is already importing European wines in to the Australian market. The new venture will now give it international exposure with Fourth Wave Wines Global showcasing wines from both the Old and New Worlds where the emphasis is on edgy, eye-catching, quirky labels that they hope will have a wide consumer appeal but help draw in younger drinkers.
Brands include Take it to the Grave Shiraz, from Australia’s Barossa Valley and Hootenanny Sauvignon Blanc from Marlborough, New Zealand. Stand K 40.
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